Media & Society: 03

Defining mass media’

Lenin knew!Lenin knew!

Why Mass’? Communication models. Producer-Text-Audience”. Contrasting the dominant’ and critical’ paradigms.


Things to complete this for this week’s session:

Read the McQuail chapter, Models and Concepts”; it outlines very quickly and in a rather abstract way, the many ways that academics and people within media industries have tried to understand and model the mass media’.


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Chapter 3 Concepts and Models for Mass Communication”, McQuail, D. (2010) Mass Communication Theory. SAGE, London.

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