Why ‘Mass’? Communication models. “Producer-Text-Audience”. Contrasting the ‘dominant’ and ‘critical’ paradigms.
Things to complete this for this week’s session:
Read the McQuail chapter, “Models and Concepts”; it outlines very quickly and in a rather abstract way, the many ways that academics and people within media industries have tried to understand and model ‘the mass media’.
Chapter 3 “Concepts and Models for Mass Communication”, McQuail, D. (2010) Mass Communication Theory. SAGE, London.