10. Avoid ‘cherry-picking’ your info/data
If you write write an essay that only presents
information that supports your argument, you are doing
‘advertising’.
A good essay acknowledges and/or deals with the weaknesses of an
argument as well as its strengths.
If we ignore, don’t mention or don’t account for data/facts that
seem to undermine support for an argument, we weaken our position
(make ourselves seem less trustworthy
)